Rubbermaid 3024
A Rubbermaid x Daniel Arsham Collaboration
A conceptual product line born from an imaginative collaboration between Rubbermaid, known for its household products, and artist Daniel Arsham, recognized for his artistic and erosion-based design approach. The series includes three items representing past, present, and future. Each piece combines Rubbermaid's signature style with Arsham's unique perspective on erosion and temporal exploration, envisaging how the brand might be seen in the year 3024.
Client
Personal
Skills
Advanced Surfacing Material Exploration Conceptual Design Thinking
Industries
Consumer Product Design
Date
December 2023
A tribute to Rubbermaid's origins, this dustpan reimagines the iconic Wooster dustpan and vintage Rubbermaid designs. Featuring marbled materials and a timeless form, it bridges the past and future, celebrating the company's enduring legacy.
When the brush and dustpan are combined, the curves align to create a symmetrical form, ensuring maximum aesthetic appeal even in storage.
Integrated clips attach the brush to the dustpan, creating a unified tool. A debossed blend of the Rubbermaid and Daniel Arsham logos adorns the handle, while the orthographic side profile highlights the seamless transitions between its unique components.
“The Present” transforms the classic food storage container into a functional art piece. Its rounded quadrilateral form pays homage to Rubbermaid’s design language, while the layered materials, inspired by Daniel Arsham’s work, create a striking visual amalgamation that elevates the container for display.
Each container in “The Present” features a unique "sinking" effect when unstacked, appearing as though it merges with the ground. Complex line breaks create intriguing, uneven surfaces on both the tops and bottoms, ensuring no connecting side is completely flat. This design transforms functional storage into dynamic sculptural forms.
A full 360-degree view of “The Present” reveals a captivating visual journey, with dynamic transitions and intricate linework guiding the eye. The interplay of materials showcases varying properties, transforming the piece as light shifts, emphasizing its complexity and artistic depth from every angle.
Exploring the evolution of "storage," “The Future” reimagines Rubbermaid’s iconic design language for the digital age. This series of encrypted hard drives embodies the brand's signature curved rectangular form, reflecting its storage container heritage and logo. As technology becomes integral to daily life, these drives highlight the growing importance of storing information alongside physical goods.
The plastic container is designed to house up to five hard drives, with storage capacities ranging from 1TB to 4TB. An internal OLED screen enables users to label each hard drive for optimal organization, illuminating when connected via USB-C for seamless functionality.
All three products—The Past, The Present, and The Future—are showcased in a modern kitchen setting, seamlessly blending functionality with artistry. These unique pieces serve as cohesive art forms while integrating effortlessly into contemporary living spaces.
The Rubbermaid 3024 collection bridges the gap between art and function, reimagining the brand’s legacy through the lens of design and innovation. By exploring the past, present, and future, this conceptual line celebrates Rubbermaid's enduring influence while envisioning its evolution in a changing world.